Technology at its Best

Web site design is harder than you think. Especially if you're thinking of specialising your site in the buying on-line niche. It's hard to keep your downloads secure from people leeching off them. It requires encryption and security software that can add a fair bit of overhead to your operation if you're small time. Then there's junk email. You need to get a good filter for that, one that will screen out the rubbish a high profile buying on-line website attracts, while allowing legitimate companies through. That can be a tough one. Let too much junk mail in it swamps your inbox so your customer service representatives have to trawl through loads of absolute rubbish to find legitimate tickets. Let in too little and you miss a lot of tickets people made, which can range to general inquiries that you don't mind missing, to serious problems people have had with the download or installation of your software. That is reputation ruining material. Not responding to tickets like this makes you seem like a cold heartless operation, perhaps even fraudulent to boot. The best thing is to go online to an open source hosting website and download some free junk mail filtering software for your website. It only allows e-mails through from a special form on your website and the form is secured with a captcha and various other security procedures to allow only humans to send a query or complaint. Junk email is mostly eradicated after this is put in place since most spammers are bots: automated programs that just churn out junk email every day; 24/7. But back to the meat of the matter; buying on-line website design. The first thing you need to do is decide which portion of your business is going to be electronic downloads and which portion is going to be real wares. While download sales are easier to get, people are more likely to defraud you. They request a refund and keep the software or ebook there by having their cake and eating it too. This is where real wares are best since you get the actual item back before you issue the refund, but they are subject to overhead from covering the various defects they accrue during distribution or have inbuilt in them.